The brightly colored variants are worn as a fashion & fashion item. Especially popular among young people. They are lighter than the Kufiya and are woven in Shemagh pattern. The brightly colored arabic scarves can be a nice fashion item for a team / country or a statement. All Arab scarves (despite their alternative pattern and color also known as Arafat scarves) represent resistance and rebellion. Something that also young people from subcultures like "Hiphop and alternative" like to identify with.